Tricking the engines A dangerous game You have a web site which is designed to sell fishing equipment, and you want to get a flood of traffic. You want traffic directed from keyword searches that have nothing to do with fishing, and you think it might be a good idea to optimize your site for unrelated keywords that attract tons of searches. Sounds like a good plan, right? Wrong. This is a great way to [...]

General Concepts A Spider’s quest to be human Search engine spiders have two purposes: To find new web sites, and to score them for keyword relevancy. Finding the new web sites is easy. They find it by following links, and they index it. No problem. The difficult task is scoring. Every search engine’s desire if to produce the most relevant results, so that when you enter keywords, the most accurate results for your search show [...]

Plan Ahead Before you venture into the world of search engine promotion, make a plan of action. There are many ways to go about it, and come are incompatible with others. Be sure to read all the articles in this program, and if you have not absorbed them 100%, read them again. You will need to look at this as a process that take time and patience. The general steps are: Choose your keywords Design [...]

I normally do not like to advertise on my blog however, this is an exception.  I am always in need of clean stock photos for the websites that I build.  Pictures can make or break a site.  Most stock photo sites are expensive.  If you are in need of affordable clean stock photos then please check out the link below. 123RF Stock Photos

DON’T DO IT! Search engine spamming is a ticket to oblivion for your website. Unfortuantely, many people are under the misconception that practices that fall under this category are not only ok, but required in order to experience search engine success. Why? Because there are software products and submission services that have created a myth. The problem is that while they are getting your money, you are getting nowhere. Things you may be doing that [...]

Your website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. It’s similar to this popular joke: Two hikers on a trail came around the bend to find an enormous brown bear about 75 yards up the trail. The bear spies them and begins running toward them at a full gallop. One hiker drops his backpack, sits down, throws off [...]

A little background To the novice, search engine promotion may appear to be quite simple. Make a web site, submit it to the search engines, and watch the traffic pour in. There was a time when it was that easy, but that time came and went in the mid 90′s. As more and more web sites were indexed by search engines, it became increasingly clear that in order to get to the top of the searches, [...]

Website Design Proposal Website Objective The purposes of the Client website are to provide an online presence for the business.  Design Integral to the success of developing an online presence for Client will be the design process and creating a professional creative face for the new website.  In addition, the site must be clean and present information in a way that is useful to the user. There are certain key design features that will be [...]

Web design is a constantly changing  industry. Just like every other form of artistic expression, Web design has undergone a continuous and surprisingly fast evolution. Once a playground for enthusiasts, it has now become a mature rich medium with strong aesthetic and functional appeal. In fact, we are experiencing what could be the golden era of Web design — or at least the best period thus far. We’re seeing better interaction design and more aesthetically [...]

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